职位描述

职责描述：
根据GPDS/CA-PDS产品开发流程和业务需求,协助产品策划经理交付各个节点产品定义、产品概念、产品策略、产品市场方程式,将消费者需求和市场假设输入给项目团队。
According to GDPS/CA-PDS process and business requirement, support product planning manager to delivery product identification, product concept, product strategy, marketing equation, input customer needs and marketing assumption to program team.
1.分析所在细分市场的竞争态势,确认子细分市场的变化趋势,产品/价格/份额的分布结构,确认主要竞争对手的产品的价格策略/产品线策略/销售混合比策略/配置策略/产品特征,以及销量/份额成长及变化情况.
Analyze marketing competition in the segment; confirm the trend of sub-segments, and products/pricing/share structure, confirm pricing strategy/product portfolio strategy/sales mix status/feature deployment/product attributes of key competitors, and track the sales volume changes accordingly.
2.在市场调研基础上，深入分析行业及细分市场，编写细分市场/竞争对手/消费者特征/行业状况/竞争产品上市分析等基础文件Based on market research, in-depth analysis of industry and market segments, preparation of basic documents such as market segments / competitors / consumer characteristics / industry status / competitive product listing analysis
3.拟定产品开发/改进/投产前的产品组合、车型定义、产品配置、定价及销量假设等产品策略建议， 并确保同各业务部门达成共识。
Formulate product strategy suggestions such as portfolio line up, nameplate **itioning, configuration, and pricing and volume assumption before product development / improvement / production, and ensure to reach consensus with all business departments
4.拟定产品整车体验方案，输入工程团队/智能化团队，并跟踪落地方案及验收。
Based on product identification and product concept, develop Vehicle experience strategy, input to product office and engineering teams and sigh off.
5.分析及评估市场方程式对财务状况的影响,并根据需要研究改善方案.
Analyze and evaluate financial impact with marketing equation, and development improvement plan as required; Support.
6.支持调研信息输入, 产品上市策略和产品卖点制定、年度PVA/FPV更新、业务计划更新、TVM成本项目讨论及研究等其他业务工作。
Support marketing research, launch strategy with product key-why-buys , annual PVA/FPV update, annual business plan update, TVM study etc.
任职要求：
学历：全日制本科或以上学历,汽车专业/市场营销等相关专业
Education background: Bachelor degree or above in automobile/marketing.
英语水平：出色的英语口头与书面交流技能
English skill: Good English skill at both writing and oral.
工作经验：汽车市场营销/汽车市场研究/咨询/产品策划等相关行业背景,熟悉汽车产品以及具有数据收集与分析/消费者洞察/汽车市场行业态势分析等相关业务技能.
Working experience: Relative work experience in automobile marketing/research/consult/planning etc. familiar with vehicle product and good professional ability for data collection& analysis/customer insight/automobile market analysis etc.
个人能力：性格开朗,有良好的分析能力/创新能力/沟通能力/表达能力/熟练的计算机操作能力.
Abilities: Optimistic and creative, good analytical skill and computer skill, be good at communication & presentation.