职位描述

SCOPE:

The Digital Marketing Specialist will be responsible for independently operating different digital platforms, creating digital promotional plans, generating product content, good at cooperating cross departments, and fully supporting Commercial activities and joint release of the Comm department.

EDUCATION AND EXPERIENCE:
• The Digital Marketing Specialist role is ideal for a candidate with a minimum of 2-4 years’ experience in the digital field in B2B industry, Automobile industry will be preferred.
• Bachelor’s degree (or equivalent) required in business, marketing, sales, or news.

RESPONSIBILITIES:
• Generate content of WeChat official accounts about products, technologies and activities.
• Develop other digital channels and digital campaigns, like Zhihu, blogger’s cooperation.
• Organize webinars and email marketing campaigns.
• Write/translate press releases and videos making.
• Assist with market research projects; collect information; build and maintain client databases. Translate marketing materials, research reports, etc.
• Support marketing events and the promotion of events in various locations.
• Communicate with and provide marketing support to the sales team as required.
• Regularly review and analyse the data of campaigns; make recommendations for future campaigns.
• Other tasks assigned by the line manager.

Desired Skills:
• Experience in operating WeChat, Douyin account and other digital channels.
• Experience in using PS, and other image, video editing software is a plus.
• Ability to work in a detail-oriented environment and to complete assigned tasks to a high standard.
• Ability to multi-task and work well under pressure and highly organized.
• Strong learning ability, hands-on and proactive attitude to work, with good communication skills and teamwork.
• Proficiency in WORD, EXCEL, POWERPOINT and other office software.
• Excellent written and verbal communication skills, fluent in the English language.