职位描述

岗位目标：
1. 该职位负责管理大中华区动物营养市场的营销沟通和电子商务平台。
2. 与赢创中国团队合作，确保电子商务平台和营销活动的顺利运营，以支持动物营养销售增长路线图。


职责：
1. 与主管一起制定和实施营销沟通策略和计划，在国内市场上推广公司的产品和服务。
2. 进行市场调研，了解目标受众、客户需求和偏好。
3. 在各种渠道（社交媒体、电子邮件和广告）上创建和管理营销活动，包括传统的推广方式和数字推广方式。
4. 与多个内部团队（销售、产品开发和创意团队等）合作，确保一致的信息传递和品牌形象。
5. 建立和维护与各方的关系（媒体、影响者及其他关键利益相关者）。
6. 监测和分析营销绩效指标，以衡量活动效果并相应调整策略。
7. 管理预算，确保营销活动具有成本效益。
8. 了解行业趋势和***实践，不断改进营销沟通工作。
9. 确保遵守与营销和广告相关的当地法律法规。
10. 成功在大中华区实施myAMINO（网页和网店）。
11. 定义挑战，进入本地网店，成功实施并进行后续监测。
12. 参与内部项目并领导新产品推出等方面的工作。


要求：
1. 本科及以上学历，市场营销或相关专业。
2. 至少3年从事畜牧业市场营销的经验，市场营销专员或产品专员。
3. 动物营养行业知识：对动物营养行业有良好的了解，包括不同类型的动物饲料、补充剂和添加剂等。
4. 充分的营销沟通经验：具有制定和实施营销沟通策略和计划的经验，包括数字营销、广告和公共关系。
5. 基本的电商经验和知识储备。
6. 语言：流利的中文和英文，与客户、合作伙伴、内部跨团队进行有效的沟通。
7. 出色的沟通技巧和团队协作精神。


PURPOSE OF THE POSITION:
1. The **ition manages Marketing communication and eBusiness platform for animal nutrition in Greater China
2. Work with the Evonik China team to ensure the smooth operations of the e-commerce platform and marketing activities to support AN sales growth roadmap


PRINCIPLE ACCOUNTABILITY:

1. Developing and implementing marketing communication strategies with supervisor and plans to promote the company's products or services in the Chinese market.
2. Conducting market research to understand the target audience, their needs, and preferences.
3. Creating and managing marketing campaigns across various channels, including social media, email, and advertising including traditional and digital ways
4. Collaborating with internal teams, such as sales, product development, and creative, to ensure consistent messaging and branding.
5. Building and maintaining relationships with media outlets, influencers, and other key stakeholders.
6. Monitoring and analyzing marketing performance metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
7. Managing budgets and ensuring that marketing activities are cost-effective.
8. Staying up-to-date with industry trends and best practices to continuously improve marketing communication efforts.
9. Ensuring compliance with local laws and regulations related to marketing and advertising.
10. Implement myAMINO (webpage & webshops) successfully in Greater China.
11. Define challenges, access entry to local webshops, implement successfully and monitor afterwards.
12. Internal projects involvement and lead in terms of new product launch, etc


REQUIREMENTS OF POSITION
1. Minimum Bachelor Degree qualified in a Marketing or related fields.
2. 3+ years marketing experience within the livestock industries essential, either as a marketing specialist or product specialist.
3. Knowledge of the animal nutrition industry: The ideal candidate should have a good understanding of the animal nutrition industry, including the different types of animal feed, supplements, and additives.
4. Sufficient experience in marketing communication: The candidate should have experience in developing and implementing marketing communication strategies and plans, including digital marketing, advertising, and public relations.
5. Basic knowledge in ecommerce experience
6. Language skills: Fluency in Mandarin Chinese and English is essential for effective communication with customers, partners, and internal teams.
7. Strong communication skill and collaborative spirits.